EOCC: Exhibiting Your Business for Success

By DOROTHY HARDEE, East Orlando Chamber Director of Operations

Exhibiting your practice or healthcare organization at a business expo means business for you while impacting our community where we work and live. It is an opportunity to showcase your practice and demonstrate products and services to potential clients. Unlike the typical trade shows the East Orlando Chamber Business Expo not only provides B2B connections but also encourages B2C interactions giving your company utmost exposure to potential clients.

Why is this important and what are a few key things to consider before attending as an exhibitor?

The Business Expo offers you face-to-face interaction with prospective clients, allowing you to answer questions for your audience on the spot giving you a better understanding of your business perception.

It is critical that you engage attendees by smiling, speaking to them as they approach and inviting them into your space.

During a past event, I personally witnessed two businesses side-by-side. One business requested additional chairs for their space. Their team sat behind their table talking to each other and later complained they did not get any business from the event. The other business team stood near the front of their table, saying hello to everyone, passing out cookies, smiling and having a genuinely good time engaging with potential clients. This engagement resulted in a great deal of business for their company and fantastic follow up appointments increasing their revenue. The client experience goes a long way in closing the sale.

If you cringe at the thought of cold calling, then the Business Expo is a perfect option for grabbing attention of your target market. We always recommend exhibitors invite clients and prospects to visit their booth to see the newest items and hear more about your services. Visitors are always in the right frame of mind when attending, making capturing their attention with design and effectively crafted messaging important.

Participating in an exhibition helps your company build brand relevancy. Raising awareness to your brand value will enable you to boost advertising and sponsorship opportunities. Your table display should get your company noticed with branded table coverings, engaging activities, giveaways, and product samplings to create a memorable experience for your audience. Some of our members make it a best practice to create a sample table display ensuring a clean, enticing presentation attracting clients into their space. There is no need to bring everything in your arsenal. Pick and choose items that highlight your business and make you unique from other like companies.

Speaking of like companies, exhibitions help you know your competitors as well. It is a competitive marketing world, so besides providing the best services and innovative products, it is critical to have a fair knowledge of your competitors too. While technology provides the opportunity to check competitor websites and feedback, exhibitions allow you to watch all the market leaders in one place.

What is your next step? First sign up to reserve your table at the EOCC Business Expo today, since space is limited. The East Orlando Chamber Business Expo is Thursday, August 26^th from 5:00 – 8:00 PM at the DoubleTree Orlando Airport, 5555 Hazeltine National Drive. Next, reach out to one of our member professionals in promotional products. They will help guide you in making your brand stand out with the perfect array of products. Finally, share your participation with clients and prospects on your social media and with displays in your office. The more the merrier when it comes to the Business Expo.

Looking for more ways to highlight your business? The East Orlando Chamber has a plethora of opportunities to get you noticed, connecting you with your next clients and partners, keeping your business healthy. For the health of your business reach out to the East Orlando Chamber for a menu of unique offerings elevating your businesses visibility and connect you with others helping your business thrive. We are the first in the state offering traditional Health Insurance plans, as well as supplemental products including dental, vision, critical illness, accidental and more.

For more information or to register call (407) 277-5951 or visit our website at eocc.org. The East Orlando Chamber of Commerce everywhere East of I-4.

UPCOMING EVENTS

EOCC After Hours at Nailed It DIY Orlando

July 13, 2021 | 5:30 PM

Nailed It DIY Studio Orlando

Cost is based on your project

Light snacks, wine, beer & water available

Coffee Club Nona

July 15, 2021, | 8:30 AM

Sam’s Club Lake Nona

“Hot Seat” Networking

Free EOCC members | $10 non-members

Chamber Luncheon

July 21, 2021, | 11:30 AM

Bonefish Grill

“Leveraging the Value of a Diverse, Equitable & Inclusive Workforce Panel including:

Sheryle Woodruff (Conflict Management Associates); Francis Rios (Women Who Lead); Lina Graves (Culture ConNext); Dr. Lynn Johnson, Ph.D. (Triumphant HR Solutions); Rebecca Viera Cox (Simple Management Group)

Barakat Insurance Ribbon Cutting & Grand Opening After Hours

July 23, 2021 | 5:30 PM

Barakat Insurance Sun Vista Way Location

#Buzz4Biz Meet & Greet for Chamber Curiosity Seekers

July 27, 2021 | 8:30 AM

The 5^th Floor Avalon Park

Are you considering membership? Want more information about the EOCC?

This is the place for you. Hear it straight from our members.

W.I.S.E. (Women in Successful Endeavors)

August 4, 2021, | 11:30 AM

The Celeste Hotel

Featuring “Women in Transportation” including