Health First and Crane Creek Surgery Center Announce Strategic Joint Venture in Brevard County

Dec 07, 2021 at 11:44 am by pj

Rockledge, Fla. – Officials with Health First and the Crane Creek Surgery Center have announced a new strategic joint venture to expand surgical specialties and practice reach – providing increased high-quality care for the Brevard County community.    


The new partnership, which includes The B.A.C.K. Center becoming part of Health First Medical Group, will provide Health First with the opportunity to align resources in a way that better serves and delights customers while upholding the organization’s ‘One Health First’ mission and value promise.  


Rather than reopen its Melbourne Same-Day Surgery Center (MSDS), which was previously closed due to the COVID-19 pandemic, Health First and Crane Creek Surgery Center will work to grow surgical services at the Crane Creek location – located just south of downtown Melbourne. The Crane Creek location is a beautifully appointed, modern facility with five large operating rooms - and the ability to accommodate future growth.  


The Melbourne Same-Day Surgery Center will ultimately be repurposed as part of Health First’s Wellness Villages, first announced in late 2019, as part of a 5 year $600 million development, in which each wellness village will have different health care concepts, including fitness and medical offices.   


Health First is dedicated to the wellness and health of our community, and this joint venture will allow us to expand our surgical specialties and practice reach to provide the highest quality care to our customers of Brevard County and beyond,“ said Frank Letherby, CEO for Community Health Services at Health First. 


We have long explored a partnership with Crane Creek Surgery Center and The B.A.C.K. Center, as we share the same goals and dedication to patient care, quality of services, and plans for growth. Together, our teams have an opportunity to align resources in a way that better serves and delights our customers, and we look forward to launching this new partnership in Spring 2022,” Letherby continued.  


Although agreements have been signed, work remains to integrate our operations with officials anticipating a “go-live” in late spring 2022 


“The partners of Crane Creek Surgery Center and The B.A.C.K. Center are extremely excited about our new partnership with Health First,” said Dana Clay, AdministratorTogether with Health First, we can continue our commitment of dedication to patient care and optimizing patient outcomes from surgery. We believe this collaboration will be highly successful and we are looking forward to the opportunity of continued growth with Health First.” 


Founded in 1995, 
Health First is Brevard County's not-for-profit, community healthcare system. The fully integrated delivery network (IDN) includes health insurance plans, hospitals, a multi-specialty medical group, and outpatient and wellness services. As a locally owned, not-for-profit organization, Health First is committed to investing in our community. In 2020, Health First provided more than $184 million in community support. To learn more about Health First and how we're giving back to our community, please visit